How to start Painting Business from zero


In this article, you will get to know about all the steps and details for a successful start. 

  For some people, painting is a test, but maybe for you, it’s a business from your dreams. This industry is quite large and profitable. In recent years, the turnover in the USA has been increasing by about 11%. The main advantage of this industry is that it requires the minimum investments and allows you to do the first step for the start very fast. 

  But knowledge and experience are the little part of everything that you will need in your future work. That’s why we have prepared for you our mini-guide for the successful start. 

Step 1. Prepare everything you need to get started.

Any business cannot be opened without a prepared business plan, marketing strategy in advance. Calculation of expenses, predicted profits, preparation of lists of provided services, its cost, lists of tools and equipment, research of a niche, and market.

Before you start, check your niche and decide what specific services you will offer. See what territory and type of services provided by competitors.

Depending on your startup business plan, you will understand how much investment you will need. But should note that the owners of other companies claim that they managed to start a business with $ 500 in their pocket.

How much do the painting services cost?

  The cost of the services provided in this industry directly depends on the volume and complexity of the work, the required competence of a specialist, and terms.

  For example, residential painting services can vary from $200 to $2000. This amount reflects simple work, such as the kitchen painting, bathroom, and other rooms. As for the painting on the appearance of the premises, these services already range from $1,000 to $ 6,000. Determine, depending on what you will evaluate your services: footage or hourly rate.

How much profit can be made in the Painting business?

  Contracting painters earn an average of $ 34,000 a year, while self-employed painters earn about 40-50 thousand dollars a year. Remember that these are average indicators, as each business is very individual.


  After you have got to know all the numbers, decided on the list of services and their cost, you can proceed to the list of necessary equipment and facilities.

A sample list of what you need may consist of:

  • Reliable truck for your materials (We recommend not to buy a new one. Better limit yourself to a used one, it will cost you much cheaper)
  • Several rollers
  • Brushes
  • Pallets
  • Sheets

Step 2.Learn and gain experience.

  This business sphere does not require higher education or endless training. If you are a beginner, you can enroll in courses both online and in your city. There are many schools that are ready to give you enough knowledge to start.
  Do not forget that a lot of information can now be found online available for everyone. Watch video blogs of experts in this field on YouTube, look for information on specialized resources, communicate with experts personally.

  We can also offer another option: work for a while together with a highly qualified specialist. This will allow you to acquire all the necessary skills quite fast.

After you have gained enough knowledge and experience, or maybe you already had it, you can proceed to the next step.

Step 3. Register the company.

For the start choose the right business structure. You have many options. Below you can see the most common variants:

1. Sole-proprietorship. You are the only one in your company and are responsible for all assets and liabilities personally.

2. Limited Liability Company (LLC). It provides limited liability for the business owner and also involves some tax benefits for him and other members of the company.

3. Corporation. This is a more successful and ambitious option. As a rule, it involves taxation of employees.

  In the end, remember that your business, particularly in the USA, is temporary and you can change it from LLC to Corporation at any time.

 The name of the company is an integral part of registration. Take this quite responsibly, because that’s exactly what will distinguish you and describe what you are doing.

  To simplify the process and speed up the creation of the name, we suggest you answer a number of questions:

  1. How will this name presented at documents, business cards, cars, etc.?
  2. Does the name clearly define the activity that I plan to engage in?
  3. Is it unique?
  4. Are there any negative expressions that may be associated with this name?
  5. Is the name memorable and can it catch potential customers?

  After you have decided on the name, make sure it is free. If you intend to register your company in the United States, you can check the name with the US Patent and Trademark Office. If you are targeting Canada, then the Intellectual Property Office.

  Next, you need to register a business at the national level.

  First, determine if you need to submit a “Doing business As” form. You will have to fill it in if the name of your company is different from the legal name.

  Secondly, you should provide the full structure of your company to the appropriate authorities. This will allow the state body to check whether there is such a registered name. It also allows you to enter your name so that no one else could use it in the future.

  Thirdly, if you want completely to protect and secure your company name, then register a trademark. To do this, you will need to contact a special agency. So, in the USA – this is the only way to protect your name.

Step 4. Tax registration.

  For further legal actions, you have to register your company with the tax authorities. For the registration, you will need to apply for an EIN (employer identification number). The application can be submitted online, by phone, fax, or mail absolutely free.

Step 5. Get insurance.

  In any business, insurance is required. This allows you to protect yourself from all sides. The price of insurance for companies justifies itself in the following areas:

  • You will have financial protection if you harm someone else’s property (for example, the chemicals that you used in your work caused harm). This insurance will cover recovery costs.
  • You will receive more orders. It has already been proven that up to 84% of people order services from companies with insurance.

  In this step, we would like to tell you about all the types of insurance that you may need in your future work.

General liability insurance. This type of insurance covers the most general and basic aspects, including damage to your company’s property, damage caused by your employees. The advantage of this insurance is that it is common to all business lines. Therefore, if at the initial stage you do not know exactly what type you need, then you should start with this. The cost depends on many factors such as the number of employees in the state, location, and others and varies from $300 to $1000 per year.

Professional liability insurance. Also known as mistakes and omission insurance. This insurance is developed to protect professionals in the workplace. Sometimes employees can make mistakes. If the customer has suffered damage and blames your company, this insurance covers this damage. The cost ranges from $500 to $1800 per year.

Employees’ compensation insurance. Developed to protect your workers from the injury at the workplace. This insurance can also protect your company from a lawsuit if the employee claims compensation for personal injury. The cost of this insurance in almost all states is $ 0.47 per hour for one employee. So, for example, if you have a staff member working on a standard schedule of 40 hours a week and 2080 hours a year, then the cost of this insurance will be $ 978 per year.

Commercial auto insurance/Vehicle insurance. It works on the same principle as your personal car insurance.

Business Owner’s Policy. This insurance includes a group of policies designed to protect small businesses. These policies include general liability, business liability, and business interruption insurance. The cost of this type of insurance depends on the same factors as other types of insurance and varies from $700 to $3800 per year.

Step 6. Get all the necessary permissions and licenses.

  Each state has its own rules and laws. In some states, such as Colorado, you do not need a license to provide services. But in states such as California and Michigan, you will need to go through many steps to obtain a license. Therefore, in order to find out which license is required from you, simply follow the link and read the requirements of your state government.

  For the information on local licenses and permissions, click on the following link.

Step 7. Automate your business and go online.

  Before starting a busy work process, you should not miss this step and be prepared for all possible options. In order not to get lost or torn between phone calls, implement an automation tool in advance. Do not wait for a certain moment in the future to automate all routine processes. Indeed, believe us, with further development, you may not have free time and will constantly find excuses.

  We offer you our indispensable tool of any service company – the Everis platform for automating business in the industry of services. It consists of 3 parts: admin panel for you and your operators, the mobile application for specialists, and the mobile application for your customers. With these three tools, you will be more than ever close to both your specialists and your clients. This platform is good because you do not need a thousand-page guide to understand the functionality.

  Imagine, yes, this tool is so intuitively simple that right after registration it is ready to work. Within a month, you can determine that you saved 80% of the time due to the fact that all the orders you accept, distribute, and track their execution online. Taking into account that most likely your staff will expand over time. Using the analytics section you can easily analyze their productivity, workload, and employment.

  The online payment tool will help you no longer mess with cash. No paperwork and writing invoices for the provided services. Everything is simple: after the completion of a certain order, the client receives an invoice with the cost of the work performed by mail, you receive it too. You can find this invoice at any time attached to the order in the admin panel, as well as print it.

Step 8. Advertising and potential customers of your business.

  First, determine at which area you will provide services. Will it be just neighboring houses or territory covering nearby areas, or maybe the whole city and state?

  Next, determine how many orders you are ready to accept. It all depends on whether you are the only employee in the company or whether you already have a selected staff of specialists.

  Then you can safely start to advertise your business. This approach is extremely responsible. To get started, create business pages on Facebook, get twitter, Instagram. A huge plus for you will be the development of a landing page (a kind of business card in the online space). Do not despair and think that for this you will need to pay a tidy sum of money. On the Internet, there are many cheap and simple designers to create landing pages. For example, the most popular is WIX. The basic tariff for creating a site will cost you only 4.50 dollars.

  In order to find potential customers without posting expensive ads, just drive around your neighbors, acquaintances, friends and ask if they might want to be your first customers, and they can also recommend you to someone they know. Nobody has canceled “word of mouth”, and, as practice shows, often it works better than any advertisement.

  At this stage, over time also do not miss the item of flyers, business cards. They must be memorable.

For more detailed information on finding clients, follow this link.

  During service provision, always remember that your customers order not just a service, but a service of the highest quality. We will not lie that 40% of the quality of service often depends on the specialist, so do not neglect the rules of communicating with customers, take an interest in their expectations, do not be afraid to ask for feedback and recommendations, they are the same people as you.

  Do not forget that more and more of your potential customers go online day after day. And soon, companies that accept applications for telephone services will remain in the distant past. Do not waste time and provide your customers with a new simplified way to submit orders through the Everis User application. Payment online, the exact time of the specialist’s arrival, detailed ordering with the addition of a description of the problem and photos, reviews. All this will be an additional plus for your customers among the choice of the service provider. Give discounts and advantageous promotions and be sure that they will come back to you again and again.

If you have successfully completed these steps, we can only congratulate you and wish you and your business prosperity and huge profits!