Simple and effective tools that will help tp your business promotion. 

In this article, we will, in short, tell you about proven channels of clients’ attraction online. 


Landing or online business card of your company



The main goal – provision of services that you are going to provide and collection of the target audience. For the development of such a target page, there is no need to know how to write web sites. It is enough to write down in the search line “web site constructor” and choose a suitable sample. Having a web site will increase your chances to get more clients.



Cold calls



On the first steps to becoming your clients can all those people that you have in your phone contact book. We hope that a long time you haven’t deleted contacts. Besides calls, there will be suitable any SMS mailing, but don’t abuse text, let the message will have a simple and short style with the most important information. And for the future take as a rule to take from the clients not just phone numbers but emails as well for marketing mailing.



Social media


Each of u has even one account in social media. Facebook, Instagram, VK has already become a part of our lives a long time ago and we even don’t notice how much time we spend on viewing news and other kinds of pages not just for private goals but for business as well. And it means that you also shouldn’t delay and create an account in Instagram. Today it is one of the most popular platforms. Establish the page in such a way that people will understand who you are and what you suggest, make it solely professional and the most important – do the posts and write down interesting short notes under the posts regularly. 



Subject info portals



 Most of them will not take a penny if you will just post information about yourself. For you, it will mean that you are in a catalog of provided services what means that among those who people search for. 





Doesn’t matter what you do, you can always find mutually beneficial cooperation (mutual PR). Feel free to discuss with owners of other companies this topic. There are a few who will reject marketing, especially your spheres are not the same. For example, clients of your neighborhood fitness club can easily become your clients and the opposite. 




YouTube – is a trendy video-platform



To create a channel and post the videos is very easy. You don’t have to have video edition skills. The camera of your phone, topic, and a little bit of work on the text is enough.  Videos can be short and answer popular customers’ questions, for example, “how to choose screwdriver” or “how to choose detergent for washing windows”. Look at how your colleagues do that before you will become more experienced. It is a very normal practice.




The attraction of a client is very important but that’s not everything. You should pay special attention to provided service quality, analyze market characteristics and establish your process in such a way that clients will come back to you again and again. But this is another topic for discussion. 





Project Manager Olga Polhovskaja